Founder Gülsah Sürel Erdem, an artist by soul, an architect by education, a jewellery designer by passion & a historian by default combines this spectrum of identities into iconic collections of award winning, signature jewellery.


Possessing a visionary drive to translate architectural concepts derived both from modern living and definitive history into unique pieces of bespoke jewellery, reflecting a very distinctive point of view which transcends the usual limits of conventional design, taking her brand and her pieces…